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Privacy Statement

This privacy policy contains details about how we operate and the systems we use to gather and retain information. We may update this information from time to time as necessary.

Now the Hero Privacy Policy  

Nawr Yr Arwr/Now The Hero is commissioned by 14-18 NOW, the UK’s arts programme for the First World War centenary, with support from the National Lottery through the Heritage Lottery Fund and from the Department for Digital, Culture, Media and Sport. The show is being produced by Taliesin Arts Centre and Swansea University with the generous support of Swansea Council, Swansea International Festival, Arts Council of Wales, Welsh Government and the Colwinston Charitable Trust. The project is also funded through Welsh Government’s Tourism Product Innovation Fund, which aims to encourage new innovative product ideas working in partnership which will have a greater impact and attract more visitors to Wales.

Executive Producer Taliesin Arts Centre, Swansea University hosts the Nawr yr Arwr\Now the Hero mailing service. Ticketing for Nawr yr Arwr\ Now the Hero is operated via the Swansea Grand Theatre.

When you use our services, you trust us with your information. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. This is important; we hope you will take time to read it carefully.  

Types of data we collect

Ticketing Data

When you purchase tickets for Nawr yr Arwr \ Now the Hero through the Box Office at Grand Theatre Swansea, your name, email, phone number, and address data will be stored by the ticketing partner, For full details of the Privacy Policy for the Swansea Grand Theatre please visit:  

Online Data

Ticketing for Nawr yr Arwr \ Now the Hero is hosted by the Grand Theatre Swansea and For information about the Terms & Conditions and Privacy Policy of Swansea Grand Theatre visit:  

Customer Correspondence

If you contact us, we may keep a record of that correspondence.

Swansea Grand Theatre and their ticketing provider, have implemented appropriate technological measures to protect against accidental loss, destruction, damage, alteration or disclosure.


Co-producer of Now the Hero, Taliesin Arts Centre circulates information by email using mailing service provider, Mailchimp. Please follow the links below for Mailchimp’s Privacy and Security Policy:

If you would like any further details you are welcome to get in touch by email

For more information, please see their privacy notices here:




Website Cookies

When someone visits our website ( / ) we use third party services to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site, types of devices used, and length of time on pages.





Universal Analytics (Google)





These cookies are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the website, device used, where visitors have come to the website from and the pages they visited.


Disabling cookies

You can prevent the setting of cookies by adjusting the settings on your browser. Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies may result in the disabling of certain functionality and features of our website.


Record retention periods

GDPR set’s out the principle that personal data shall not be kept for longer than is necessary for the purpose or purposes for which it was obtained.

Taliesin and the Great Hall have the following data retention periods in place:



Retention Period

Customer Data


Customer data on Ticketsolve


Removed after 25 years of inactivity

Customer data on Mailchimp

Removed after 25 years of inactivity

Customer correspondence

Removed after 5 years


Mailing Lists  

  • When you consent and sign up for our mailing list, either at the time of booking or separately through our sign up form, we collect personal information. We use that information for a couple of reasons: to share relevant information related to the event with you; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We also gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our marketing. You can unsubscribe by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer at [email protected].


  • We also, occasionally send event information that is of a legitimate interest to customers who have bought tickets with us, that may be relevant and of interest to them.


  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. Occasionally we may circulate information regarding events at a neighbouring venue on their behalf. Third party permission is requested only on an individual event basis as requested by the third party and is granted only with the permission of the visitor/customer.


Changes to Our Privacy Policy  

We may review and update this policy. This version was adopted on 18/05/2018.


Access to your personal information  

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at [email protected] or telephone us on 01792 602429.